Let’s start with a simple question: How do people find you? In a world dominated by search engines, the answer is often, “Google.” Google isn’t just a search engine; it’s where the world goes to ask questions, solve problems, and make decisions. It’s a map, a library, and a marketplace all rolled into one. And if your business isn’t showing up on that marketplace, then it’s missing out—big time.

Now, some of you might be thinking, “Well, I already have a website. Isn’t that enough?” Let me challenge that thinking. Having a website is like having a store in the middle of a desert. Sure, it’s there, but if no one knows how to find it, does it really matter?

Enter Google Ads. Think of Google Ads as the bridge between your business and your audience. It’s not just about getting clicks; it’s about connecting with the right people, at the right time, with the right message.

The Power of Intent Here’s the thing that makes Google Ads unique: intent. When someone types a query into Google, they’re not just browsing; they’re actively searching for something. They’re telling you what they need in real-time. And if your business can meet that need, you’re already ahead of the game.

Think about it—a person searching for “best running shoes” isn’t just curious; they’re likely ready to buy. That’s a golden opportunity, and Google Ads puts your business right in front of them at that crucial moment.

Precision Targeting One of the biggest misconceptions about advertising is that you need to shout louder than everyone else. But the reality is, you just need to whisper to the right people. Google Ads lets you do that.

With tools like keyword targeting, location settings, and audience demographics, you can ensure your ads are seen by the people who are most likely to become your customers. It’s like having a conversation with someone who already wants to hear what you have to say.

Measurable Results In traditional advertising, you’re often left wondering if your efforts are paying off. Did that billboard really bring in more customers? Did anyone actually hear that radio spot? With Google Ads, there’s no guesswork. Every click, impression, and conversion is tracked. You get to see exactly how your ads are performing, and you can adjust your strategy on the fly.

The Cost Myth “But Simon, isn’t Google Ads expensive?” Let’s address that. Yes, Google Ads requires an investment, but it’s an investment that pays dividends when done right. And the beauty of it? You’re in control. You set the budget. You decide how much a click is worth to you. Compare that to traditional advertising where costs are fixed and results are uncertain. Google Ads is a game-changer for businesses of all sizes.

Staying Competitive Here’s the harsh truth: If you’re not using Google Ads, your competitors probably are. And that means they’re capturing the customers you’re missing. It’s not just about playing the game; it’s about staying in the game.

Start with Why So why should every business have a strong Google Ads strategy? Because it’s not just about ads; it’s about visibility. It’s about being there when your audience needs you. It’s about creating opportunities and staying relevant in an ever-changing marketplace.

You don’t need to have the biggest budget or the flashiest campaign. You just need a strategy. A way to connect your message to the people who are looking for it. That’s the power of Google Ads. And that’s why every business—big or small—needs to pay attention.

Because at the end of the day, it’s not just about showing up; it’s about showing up where it matters.